Leverage the Synthesio Social Intelligence Suite to drive smart marketing decisions across all vital use cases.
Content and Media Planning
- Make online/offline media decisions based on the interests and affinities of any audience in any country.
- Discover each audience’s preference for periodicals, television channels, radio stations, and social networks.
- Find the right content that will resonate best with your customers and back-up your delivery decisions with real data.
- Collect interaction metrics with Synthesio Plus to get a cohesive picture of virality of each post and campaign.
- Gauge the worth of organic activity by analyzing the media value specific to your campaign topics and subtopics.
- Measure the true resonance of your campaign content with an Engagement Rate KPI powered by both organic mentions and earned interactions.
Sponsors and Partners
- Discover the affinity of your audience with other brands to make smart partnership decisions.
- Invest sponsorship dollars in the festivals, conferences, and sports events that your audience prefers.
- Choose the right celebrity ambassadors for a product or campaign.
Connect The Synthesio Social Intelligence Suite to your data ecosystem to empower teams across the enterprise.
Bunkr Digital Cockpit
- Save time with one-click reporting and go from dashboard to report with press of a button.
- Customize reports with advanced formatting of text, images, videos, colors, fonts, and more.
- Connect your teams by sharing reports via web, email, or PDF.
Beam Command Center
- Share real-time command center views of your brands’ global and local reach with interactive geo-views.
- Optimize your campaign content on the fly with real-time feedback from your customers and online audiences.
- Aggregate photos posted across social media into a single interface and drill into each image for further insights.
- Leverage the most comprehensive out-of-box social ecosystem on the market and sync your social intelligence data with our SaaS partner platforms.
- Manage the 360-degree customer journey by connecting to CRM, ERP, analytics tools and more.
- Build custom data visualization experiences with our simple, flexible Social Intelligence API.
- Customer Experience
Optimize the social media customer experience with actionable data-driven insights powered by the Synthesio Social Intelligence Suite.
- Identify negative mentions in real time to expedite issue resolution and boost satisfaction.
- Target high-value sites, users, and conversations to focus on the feedback that means the most to your brand reputation.
- Discover issues with specific products or locations to fuel business process optimization.
- Benchmark brand social intelligence KPIs against top competitors to see who’s winning the conversation.
- Leverage Social Reputation Score™ to measure reputation and satisfaction across the industry.
- Utilize Synthesio’s ROI tools to understand the impact of customer care and other online activities.
Owned Channel Efficacy
- Visualize and analyze the evolution of owned brand channel KPIs from across social networks in a single dashboard.
- Benchmark the performance of your competitor’s owned channels to learn what inspires their audience to act and react.
- Plan content intelligently with delivery optimization and measure its life-cycle after launch.
- Public Relations
Protect your brand equity by monitoring the pulse of your consumers with the Synthesio Social Intelligence Suite.
- Track fluctuations in sentiment in any location or language to catch negative situations before they escalate.
- Surface targeted keywords in qualitative mentions to proactively respond to adverse events.
- Measure success of crisis control activities by monitoring customer response and it’s impact on overall brand health.
- Generate alerts based on conversation volume spikes to respond to irregular social media public relations activities.
- Designate specific events to trigger alerts to key departments, teams or personnel.
- Route specific subsets of content through alerts to stakeholders in your organization.
- Detect outdated or unauthorized usage of legacy logos to protect your brand equity.
- Gauge the complete value of your sponsorship investment by identifying and measuring the associated engagement with your brand logo in visuals.
- Protect your reputation by surfacing usage of your logos in conjunction with imagery that might have a negative impact on overall brand health.
Uncover priceless details about your customers and their trending interests with the Synthesio Social Intelligence Suite.
- Generate granular personas of different audiences from social, web visitors, email lists, and CRM data.
- Surface details about your target segments’ demographics, interests, behaviors, and affinities to deliver the the most resonant messaging to each audience.
- Build upon existing marketing personas with over 10,000 global data characteristics across hundreds of categories.
- Perform social media research to leverage the long-tail of influence by building segmented audience groups of brand advocates.
- Assemble panels of brand ambassadors and track their influencer performance across social networks and mainstream media.
- Build Panel Dashboards to focus your social intelligence on specific target consumer demographics that influence your product and marketing strategy.
- Surface trends by tracking top performing content and hashtags across social networks.
- Track lifecycles of hot topics to determine whether fads are worthy of investment – or whether trends are on the decline.
- Trigger alerts to notify content teams if there is a surge in topical volume that can be leveraged to drive engagement.
Social Media Intelligence Solutions by Job RoleChris Vitti2020-02-06T15:44:57-05:00