Get an unsolicited and real-time view of customer sentiment to help you power better products, strategies, campaigns, and consumer relationships.

Know where your brand stands

Understand your brand’s positioning by analyzing customer sentiment.

  • Compare how critical audiences feel about your top competitor’s brand initiatives
  • Know how your products, features, and customer service are received and reviewed
  • Uncover the efficacy of your marketing campaigns and brand messaging
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Never miss shifts in sentiment

Surface targeted keywords in qualitative mentions to monitor situations in real-time. Using Synthesio’s command center, Beam, you can:

  • Track your brands standing across the world effortlessly
  • Visualize the progress of your crisis management campaign as it unfolds with your audience
  • Understand the development of sentiment around your crisis management plan and adjust strategies in messaging and platform placement

Conduct post-crisis event analyses

Get to the core of the information you need to know quickly with fewer clicks.

  • Evaluate the efficiency of your crisis management activities by measuring customer response and sentiment
  • Understand your brand health among any audience at any time using proprietary metrics such as the Social Reputation Score (SRS)
  • Surface the social platforms on which your crisis management activities generated the most engagement and awareness
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See sentiment analysis in action

Looking for more information about how your brand can leverage powerful sentiment analysis?

  • Download our Consumer Sentiment Use Case Story to follow a global CPG brand’s journey to create a more sustainable product
  • Understand how truly listening to your customers makes a difference in brand reputation
  • Discover how moving toward eco-friendly packaging and supporting environmental rehabilitation efforts boosted positive sentiment
Download Use Case Story