Get an unsolicited and real-time view of customer sentiment to help you power better products, strategies, campaigns, and consumer relationships.
Know where your brand stands
Understand your brand’s positioning by analyzing customer sentiment.
- Compare how critical audiences feel about your top competitor’s brand initiatives
- Know how your products, features, and customer service are received and reviewed
- Uncover the efficacy of your marketing campaigns and brand messaging
![customer-sentiment-brand-messaging-content](http://synthesio.wpenginepowered.com/wp-content/uploads/2020/05/customer-sentiment-brand-messaging-content.png)
![customer-sentiment-timeline-webpage customer-sentiment-timeline-webpage](http://synthesio.wpenginepowered.com/wp-content/uploads/2020/05/customer-sentiment-timeline-webpage.png)
Never miss shifts in sentiment
Surface targeted keywords in qualitative mentions to monitor situations in real-time. Using Synthesio’s command center, Beam, you can:
- Track your brands standing across the world effortlessly
- Visualize the progress of your crisis management campaign as it unfolds with your audience
- Understand the development of sentiment around your crisis management plan and adjust strategies in messaging and platform placement
Conduct post-crisis event analyses
Get to the core of the information you need to know quickly with fewer clicks.
- Evaluate the efficiency of your crisis management activities by measuring customer response and sentiment
- Understand your brand health among any audience at any time using proprietary metrics such as the Social Reputation Score (SRS)
- Surface the social platforms on which your crisis management activities generated the most engagement and awareness
![customer-sentiment-graphing customer-sentiment-graphing](http://synthesio.wpenginepowered.com/wp-content/uploads/2020/05/customer-sentiment-graphing.jpg)
See sentiment analysis in action
Looking for more information about how your brand can leverage powerful sentiment analysis?
- Download our Consumer Sentiment Use Case Story to follow a global CPG brand’s journey to create a more sustainable product
- Understand how truly listening to your customers makes a difference in brand reputation
- Discover how moving toward eco-friendly packaging and supporting environmental rehabilitation efforts boosted positive sentiment