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From January 2026, Ipsos Synthesio and ViralMoment are official platform partners, bringing our clients scalable, credible insights from social video. Building on Ipsos Synthesio’s scene and...
As temperatures drop and heating systems kick into gear, millions of consumers actively seek solutions to their winter skin woes....
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As tourists increasingly rely on large language models (LLMs) like ChatGPT and Gemini for inspiration, itinerary planning and destination comparison,...
Today, Ipsos Synthesio is proud to publicly launch its latest capability, Quick Search. Quick Search provides the fastest way to...
In the final week before Black Friday 2025, we went online to identify key buyer personas for this annual retail event. Here...
Wellness isn’t just a category; it’s a cultural operating system. It shapes what people eat and buy, how they want to feel, look, sleep,...
Research By – Ipsos Türkiye | No Personal Information Introduction: Pink, less progress? Every October, pink ribbons flood our feeds. The conversation swells, campaigns launch, headlines...
In automotive retail, Google Maps ratings and reviews directly influence dealer footfall and customer trust. For a leading European car manufacturer with a multi-country dealer network,...