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Market & Audiences
Uncover Audience Motivations, Needs, and Behaviors to Refine Your Strategy
Market & Audiences
See What You Are Missing
Contact UsGain the fastest and most comprehensive market research and consumer insights into your audience's motivations, attitudes, needs, and behaviours. Our industry-leading AI models, applied to digital consumer behavior data from billions of online interactions, reveal contextual layers, hidden patterns, and white spaces to shape your strategy.
Uncover Shifting Audience Interests
Transform your consumer understanding into a strategic advantage.
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Real-Time Interest Discovery — Leverage Ipsos Synthesio's audience insight tools to identify what aspects of your business resonate most with consumers as their interests evolve
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Data-Driven Validation — Validate your product development and actionable insights marketing strategies using measurable metrics and KPIs to ensure alignment with audience preferences
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Draw Inspiration from Your Market
Comprehensive data analytics and industry-specific market research and consumer insights to gain a deeper understanding of your market.
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Category-Centric Approach — By deeply understanding market research and consumer insights within your industry, you can align your strategies to resonate within the broader market landscape
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Tailored Messaging and Product Design — Ensure your offerings stand out by catering to specific needs and preferences that drive digital consumer behavior
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Adapt to Diverse Audience Segments in a Rapidly Moving Cultural Scene
Stay ahead by harnessing audience diversity in a changing landscape.
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Beyond Traditional Social Listening & Media Monitoring — Go further with audience insight tools that reveal how different communities engage with the same topics and where your brand fits in
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Stay Ahead in an Accelerating Media Landscape — Adapt to the expanding and fast-moving digital space to keep your brand relevant and connected
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Stop Adding to the Noise & Start Making an Impact
Make a meaningful impact through community-centric messaging.
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Community-Specific Resonance — Understand how your brand, message, or campaign plays out across diverse consumer segments
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Tailored Strategies for Maximum Impact — Adjust your strategy, creative content, and targeting to ensure your message is relevant and effectively spread across the right channels with actionable insights in marketing
Start Transforming Your Brand’s Insights Today
Request a demo and see how Synthesio can unlock actionable insights for your business.
Client Case
Explore how our cutting-edge solutions propel success across a wide array of business sectors, unlocking unprecedented potentials for growth and competitive edge. By empowering brands to innovate and inspire, we pave the way for transformative change and sustainable success.
Flexible Collaboration
Ways of Working with Us
01.
DIY Platform Access
Get access to our social & search intelligence platform and always on real-time sourcing. Leverage our GenAI tool and create customizable data visualizations and tailored insights reports.
02.
Platform Access + Service
Combine the best of both worlds: hands-on access to our platform with the added support of our expert analysts. We help you interpret the data, generate strategic reports, and provide tailored insights to maximize impact.
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On-demand activation
Flexible engagement options for those who don’t need a long-term subscription. Let our expert team handle everything for you and leverage the power of Generative AI applied to your data for 2 months on any topic of interest.