Leveling Up Player-Centric Innovation: ​A Global Gaming Leader’s Use of Ipsos Synthesio

A global leader in interactive entertainment partnered with Ipsos Synthesio to place the voice of the player at the heart of decision-making. With a diverse portfolio spanning sports simulations, RPGs, and life simulation games, the company needed a scalable way to continuously monitor player sentiment, campaign effectiveness, and competitive brand positioning across global markets. 

Business Question: 
 
In a fast-paced industry where player expectations evolve rapidly, our client sought to leverage real-time consumer intelligence to stay ahead of the curve. 
 
Our client needed a solution to: 

• Track player sentiment and feedback across titles and regions 

• Support self-serve access for internal teams globally 

• Uncover unmet needs and pain points to fuel product and content decisions 

The Synthesio Solution: 

To meet these needs, Ipsos Synthesio delivered a tailored, always-on intelligence program designed to put player voices at the core of decision-making. 
 

• DIY dashboards tracking sentiment, share of voice, and campaign performance 

• Topic Modeling and automated reports across genres like RPG, sports, and simulation 

• API integration for seamless daily data exports to internal systems 

•  Signals GenAI activation to generate on-demand insights around trends, needs, and innovation whitespace 

Impact:
 
This approach didn’t just monitor conversations—it empowered internal teams to act, innovate, and win with insight-led precision. We enabled: 
 

• Faster decisions across product, marketing, and community teams 

• Improved game experiences grounded in real-time player insight 

• Identification of strategic opportunities using GenAI-driven exploration 

• Transformation of social listening into a core business asset