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Why Choose Synthesio
Move beyond social media monitoring and transform data into insights through cutting-edge social and search intelligence.
10 Years of Continued Innovation in the Trends Insights Domain
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Social Listening Pilot
Accessing consumer conversation
Machine Learning
Integration of ML Techniques
Real-time trend platform
Acquisition of Synthesio
Data Hybridization
Expansion of data ecosystem
Holistic Services
Trend + foresight blend
Generative Al
AI for instant actionability
Social Listening Pilot
Accessing consumer conversation
2015
Ipsos ventures into social listening in partnership with P&G and Nestlé and develops a consumer generated data model to discover consumer trends.
Machine Learning
Integration of ML Techniques
2017
The latest advancements in machine learning were leveraged to enable automated trend signal discovery and mass-scale predictive modelling.
Real-time trend platform
Acquisition of Synthesio
2018
Ipsos acquires Synthesio, enhancing its social media intelligence services with dedicated dashboards and strategic reporting for comprehensive customer insights.
Data Hybridization
Expansion of data ecosystem
2020
While search data was included in trend reporting since 2019, we expanded our predictive analytic capabilities with the inclusion of sales data or other in market performance data.
Holistic Services
Trend + foresight blend
2022
Synthesio combines its trend insight and foresight offering to provide a seamless and holistic service portfolio.
Generative Al
AI for instant actionability
2023
Synthesio’s pioneering Generative AI platform app democratizes social intelligence and empowers clients to transform real-time consumer signals into actionable insights within just 60 seconds.
One of the Best Social Listening & AI Research Tools Available.
What Makes Us Special
Expertise Meets Innovation
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- Global Reach with localized understanding and specialised expertise: 25 markets, 181 languages and 400 experts.
- Platform built for Market Researchers: machine learning, NLP, and years of Ipsos’ methodologies.
- Data Science with refined and perfect AI-powered techniques: topic modelling, large language models (LLMs), and semantic analysis.
- Customized Client-Centric Solutions: Help businesses harness the full potential of social media monitoring platforms.
- 50 Years of Ipsos Research: Insights and contextualized learnings from our extensive global portfolio.
Breaking Down Digital Data Silos
Access the power of an unparalleled data ecosystem. Our platform aggregates and analyzes social, search, review, and behavioral audience data, all powered by our AI-driven analytics engine.
Work with Us Your Way
Choose self-service for independent analysis, leverage expert support and customized reports, or get the best of both worlds with hands-on access to our platform and expert analyst support. So much more than a simple social listening platform.
Ever-Expanding Unmatched Expertise
A Snapshot of Our Leaders, Insight Experts & Data Scientists
Thierry Lalande
Synthesio CEO
Benjamin Payet
Chief Product Officer
Fabien Chabanne
Chief Technology Officer
Sandro Kaulartz
Chief Innovation & Product Development Officer
Sara Sewell
Global CFO
Abhishek Sethi
Sales Manager
Joseph Lonek
Research Director
Danna Yutiampo
Research Executive
Robin Guillemot
Sales Operations & Data Partnerships
Suyeon Cho
Machine Learning Engineer
David Follert
VP of Client Success Management
Omar Fadlaoui
FrontEnd & Quality Director
Our Network Around the World
Global Insights, Local Precision
2
34
14
14
14
8
North America
2 countries
Europe
34 countries
Asia Pacific
14 countries
Latin America
14 countries
Middle East & North Africa
14 countries
Sub-Saharan Africa
8 countries
North America
2 countries
Europe
34 countries
Asia Pacific
14 countries
Latin America
14 countries
Middle East & North Africa
14 countries
Sub-Saharan Africa
8 countries
Be Part of the Journey to Redefine the Future of Insights.