14 Must-Know Instagram Stats of 2016

Instagram, the app for discovering and telling stories around the word, is now 6 years old and holds billions of posts. We thought it’d be interesting to look at some of the top Instagram stats and find some of it’s most powerful moments.

Throughout the past six years, this app has became more popular than ever, with many daily users. People turn to Instagram to post photos of food, travels, family, friends, pets, etc. Let’s take a look at the top 14 Instagram stats of 2016 to see how much of an impact it’s made:

• Instagram has more than 500 million active users.

• More than 300 million Instagram users use it on a daily basis.

• More than 80% of Instagram users live outside the United States.

• Selena Gomez is the most followed person on Instagram with 91.7 million followers.

• Selena Gomez also holds the most liked Instagram post with 5 million likes.

• The most followed brand on Instagram is National Geographic with 56.3 million followers.

• On July 16, 2010, the first photo on Instagram was taken by Kevin Systrom, Instagram’s CEO and Co-Founder.

• On June 20, 2013, Instagram released video capabilities to its 130 million active monthly users. Click here to view the first video on Instagram.

• When Instagram released its video feature, 5 million videos were shared in the first 24 hours.

• At the peak of Instagram’s video release, users uploaded 40 hours of video per minute.

• Instagram has more monthly users than Twitter, Google+, LinkedIn, Pinterest, and Snapchat.

• New York City is the most Instagrammed city in the world.

• By 2020, eMarketer estimates that 21.1% of Americans will be on Instagram.

• 48.2% of Instagram’s users are millenials.

Please note that these statistics were pulled on June 27, 2016 and are subject to change.

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