Like most social platforms, finding insights on Reddit is challenging and time-consuming. In many cases, it can take hours to identify the best subreddits to follow. From there, tracking insights, in real-time, remains manual. Without trying, you can easily find yourself going down rabbit holes.
At Synthesio, we are convinced that Reddit is an essential source for brands looking to capture genuine consumer insights. For this reason, over the past year we aimed to improve the quality of the Reddit listening experience, placing you on a quicker path to game-changing insights.
First, a brand new release, we can now capture Reddit images and videos. As trends and viral content often start on Reddit, this feature will help you spot those trends sooner than the competition.
Interactions on Reddit are a score, the difference between upvotes and downvotes (33.7K below). For a couple of months, Synthesio’s captured Reddit interactions, shown here at the mention-level. Using this data, brands can easily detect influential voices, either brand ambassadors or brand detractors.
After identifying the most engaging subreddit threads found on your dashboard, you can save these subreddits as ‘Publisher Lists’. Combined, these lists serve as trackable tribes, the community of people most passionate about your industry, product, or market. You can track mention evolution and engagement of these tribes over-time, methodically pulling insights from these communities using Synthesio’s insight-engine, Signals, or BI-styled module, Reports. Below, we’ve built a list of Kombucha communities.
Reddit has long been mixed with forum data, making it trickier to isolate. It is now considered as a standalone source on which you can quickly filter.
We changed the way we crawl Reddit to be able to collect more Reddit data. For example, in a research dashboard created for a major Coffee brand, Reddit is the third source in the dashboard beyond Twitter and Instagram. With nearly 850k mentions over the last 12 months, the figure has doubled compared to the previous period in 2019.
Indeed, for brands looking to unearth unique insights, Reddit’s an essential data source. With its popularity growing to new regions and demographics – whether using a Synthesio-like solution or not – start tapping into Reddit today!