From Insight to Innovation: How Puratos Is Future-Proofing Bakery with AI 

In the rapidly evolving world of bakery, identifying the right trends early is the difference between reacting to change and leading it. Puratos, a global leader in bakery, patisserie, and chocolate, has partnered with Ipsos Synthesio to harness the power of AI and future-proof its innovation pipeline. By embedding trend intelligence into their product strategy and client engagement, Puratos is not only keeping up with cultural shifts—it’s defining what’s next for the global bakery market.  

The Challenge: Navigating Change with Precision  

As tastes evolve, new consumer expectations emerge, and innovation cycles accelerate, Puratos faced the growing challenge of translating macro shifts into actionable innovation. They needed a faster, smarter way to understand what consumers want—not just now, but three, six, and twelve months ahead. With the B2B category especially reliant on staying relevant and differentiated, Puratos turned to Ipsos Synthesio to embed AI-powered consumer intelligence into the core of its business strategy.  

The Solution: AI-Powered Trend Intelligence at the Heart of Innovation  

Ipsos Synthesio partnered with Puratos to build a dynamic, always-on insights engine—powering the company’s proprietary Taste Tomorrow platform. At the center of this ecosystem is a suite of cutting-edge trend detection tools that fuel ideation, shape messaging, and inspire client co-creation across global markets.  

Here’s how the program works:  

•  Signals GenAI: Analyzes over 200 million social conversations to uncover early-stage, fast-moving trend signals—ensuring Puratos spots what’s next before it scales.  

• In-Platform Reports: Deliver tactical, real-time insights on trending products, ingredients, and consumer preferences—helping guide day-to-day decisions on global, regional and country level.  

• Strategic Deep-Dive Reports: Explore 24 major trends and how they manifest across consumer needs, motivations, and cultural contexts, helping align innovation with long-term shifts.  

• Trend Forecasts: Leverage advanced Ipsos methodologies to assess velocity, maturity, and longevity—bringing clarity to investment and innovation decisions.  

The Taste Tomorrow platform isn’t just a repository of information—it’s an interactive, insight-led catalyst used across global workshops, internal ideation, and client engagement. In 2024 alone, Puratos hosted more than 6 international B2B conferences across the globe, reaching over 1,500 professionals in bakery and foodservice. This approach has also earned widespread attention from over 700 global publications, including top-tier media such as Forbes and El Tiempo.  

The Impact: From Trend Awareness to Innovation Activation  

"The result is a goldmine of information, where the recent developments in GenAI have made it easier than ever to dig for nuggets of insight. Our ambition for 2025 is to further expand the innovation services and workshops we deliver to our customers."  

— Group Marketing Intelligence Manager, Puratos  

The impact of this program reaches far beyond insights. It enables Puratos to:  

• Spot Opportunity Early: Trend Radar empowers teams to act on rising consumer behaviors before they peak—turning cultural curiosity into commercial success.  

• Fuel Innovation with Purpose: From new ingredients to product concepts, every trend is linked to deeper consumer needs, motivations, and global context.  

• Co-Create with Clients: Insight-driven conferences and workshops help industrial bakery clients identify shared opportunities and build future-ready portfolios.  

Taste Tomorrow has become a strategic cornerstone of how Puratos innovates—embedding trend foresight into its DNA and proving that with the right intelligence, future-proofing isn’t a buzzword, it’s a competitive edge.