Ipsos Synthesio Launches Quick Search: The Fastest Path to Fresh, Shareable Social Insights.

Today, Ipsos Synthesio is proud to publicly launch its latest capability, Quick Search.

Quick Search provides the fastest way to uncover rich, shareable consumer insights on any topic.

Designed for insights, marketing, and strategy teams, Quick Search delivers quantitative metrics and rich, qualitative headlines on any topic you search for using social data. Outputs can be used as standalone insights to share with teams, or as a springboard into deeper monitoring within users’ main dashboards.

“With Quick Search, we’re making social intelligence radically more accessible,” said Thierry Lalande, Chief Executive Officer at Ipsos Synthesio. “Whether you’re an expert user or logging in only occasionally, you can now get instant, dependable headlines on any topic and share them instantly with your stakeholders.”

How it differentiates from standard Quick Search features:

Ipsos Synthesio’s Quick Search goes far beyond simple volume and sentiment charts. The solution combines Ipsos’ validated insight frameworks with GenAI to deliver both quantitative metrics and AI‑curated qualitative insights in one, streamlined experience.

With a simple, prompt‑style search (just type a word or phrase), users can instantly:

• Discover curated, qualitative headlines on any topic
• See post volumes, sentiment, source breakdown and interactions
• View original posts behind the insights
• ‘Change focus’ by applying different GenAI insight lenses
• Compare up to 3 topics side-by-side
• Share insights instantly with other Synthesio users

Change your focus with Signals GenAI prompts

A key differentiator of Quick Search is the ability to “change focus” of the analysis using Signals GenAI prompts, a library of validated insight prompts that help teams uncover what really matters.

With a single click, users can reframe insights around: 

• Pain points and unmet needs  
• Market barriers  
• Habits and routines  
• Reputational risks  
• Trending brands, ingredients, and themes  
• And many more insight lenses 

This allows both expert and novice users to move quickly from raw social data to audience-ready insights.

Built for both Power Users and Newcomers

For existing Synthesio dashboard users, Quick Search:

• Allows you to explore beyond your existing dashboard scope
• Delivers shareable headlines instantly, without re‑configuring or adapting current dashboards

New users can enjoy:

• Instant consumer insights on any topic, with zero training required
• Curated, digestible headlines that are easy to share internally
• Data you can trust, grounded in Ipsos’ methodologies

Availability

Quick Search is available today to all Ipsos Synthesio users. Existing customers can request activation and log in to their Synthesio environment to begin using Quick Search immediately – with no additional setup.

“Quick Search bridges the gap between deep social research and the everyday questions teams need answered right now,” added Thierry. “It empowers more people across the business to engage with social insight, quickly, confidently, and at scale.”

About Ipsos Synthesio

Ipsos Synthesio is Ipsos’ next‑generation social and search intelligence platform, designed to transform unstructured online conversation into actionable insight. Leveraging industry‑leading data coverage, AI and Ipsos’ research expertise, Synthesio helps organizations act on social signals to inform marketing, innovation, reputation management, and brand growth.

For more information about Quick Search