Ipsos Synthesio & ViralMoment Partnership Brings Leading Video Intelligence to Our Clients   

From January 2026, Ipsos Synthesio and ViralMoment are official platform partners, bringing our clients scalable, credible insights from social video.    

Building on Ipsos Synthesio’s scene and logo recognition, comment and caption analysis, TikTok transcripts and over-time tracking, our clients can now benefit from richer video insights from social video platforms such as Youtube, TikTok, Instagram and more, thanks to our partnership with ViralMoment.    

This partnership helps clients can see beyond online algorithms to surface deep consumer insights based on what people do, say and surround themselves with in video content, in any category.  Ipsos Synthesio clients can now identify behaviours, product usage and hacks, cultural cues and trending narratives through video.  

Source: ViralMoment

Discover what Ipsos Synthesio x ViralMoment can do for you

• Get a complete picture of the topics you care about: Capture video content across TikTok, Reels, Shorts, and YouTube from ViralMoment, and pair with transcripts, comments, creators and wider social and search trends from Ipsos Synthesio. 

• Spot trends faster and track how they spread: Detect rising trends and brand narratives from video before they peak. Understand where ideas incubate, how they spread in different channels by connecting text, imagery and video signals, then track them in social and search data from Ipsos Synthesio.  

• Uncover cultural signals driving engagement and relevance in video content, on any topic, in any market, supported by Ipsos Synthesio’s global coverage and human-centric research expertise. 

• Ensure enterprise standards: Pair Ipsos Synthesio’s global coverage, research expertise and governance with ViralMoment’s AI-video solution that understands 76+ languages. 

Core video intelligence use cases  

• Trend detection: Detect emerging narratives before they peak and identify the creators, formats and communities driving the narrative.  

• Brand, competitor and reputational intelligence: Track sentiment, share-of-voice, themes and storylines that audiences repeat about your brand or competitors, and detect reputational shifts before they become headlines.  

• Campaign tracking: Track how campaigns spread through creators and communities, what resonates or aggravates, and how conversation evolves throughout the campaign, so you can optimize and learn for next time. 

• Culture and market understanding: Quickly map the social video landscape in a given market in days. Identify trending topics, cultural nuances and any need-to-knows when it comes to launching a product or campaign in a market.  

Thierry Lalande, CEO of Ipsos Synthesio, says “Our clients want a complete view of online culture: reliable, timely and easy to use. By blending ViralMoment’s video analysis with our global social and search intelligence, it’s the next step in connecting what’s 'said' with what’s 'shown' online, and making that knowledge readily accessible to our clients.”

About ViralMoment  

ViralMoment is an AI-powered social video intelligence platform that reads and understands millions of videos across social video platforms such as TikTok, Instagram Reels, YouTube, YouTube Shorts and more. ViralMoment goes beyond captions and hashtags to analyze what’s actually happening inside videos—on-screen text, spoken audio, visuals, actions, and context—so brands can see the real conversation unfolding in a video-first world.   

Founded in 2021 by Chelsie Hall and Sheyda Demooei, ViralMoment’s mission is to help brands see social clearly. 

To learn more about how video intelligence can help you - click the link below to speak to one of our team today.