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Ipsos Synthesio AI Visibility
Track and Optimize Your Brand’s Visibility in AI Search Results
AI Visibility
The way consumers discover brands has fundamentally changed. Is your brand showing up in the way you want?
Introducing Ipsos Synthesio AI Visibility: A comprehensive monitoring and reporting solution to help brands embrace this critical new consumer touchpoint. Understand what consumers are searching for in your category, track your brand's presence and positioning in AI answers vs competitors, and understand the sources AI cites in their responses across ChatGPT, Gemini, Deep Seek, Amazon Rufus, AI Overviews, and Mistral.AI
AI Visibility Answers
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Understand Consumer Intent — What do consumers search for within your category or sector?
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Benchmark Your AI Visibility — How and where does your brand or product appear in AI answers vs. competitors?
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Uncover the Sources Shaping AI Answers — What sources does AI leverage in its responses?
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Optimise for AI Discovery — What can you do to optimise your visibility and positioning in AI answers?
A Unique AI Visibility Powerhouse
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Always-On, Always Accurate Monitoring — Have confidence that our solution truly reflects what consumers search for and what they're exposed to.
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Scale Across Your Business — With global market, language, and model coverage for enterprise brands.
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Expert, Strategic Support — Tap into our search, consumer, and digital insight expertise paired with tactical optimization.
FAQ
What does Ipsos Synthesio AI Visibility answer?
Find out what consumers are searching for within your sector, and how your brand is positioned in AI answers. Understand the sources that AI uses to generate its responses and identify ways to optimize your brand’s visibility across AI answers.
Who is it aimed for?
Content Teams: Understand what AI recommends and why. Discover which queries and topics AI surfaces in your category, see which content gets cited, and optimize for AI interpretation and agent consumption.
PR Teams: Monitor how AI presents your brand across markets. Track sentiment, detect misinformation early, identify which media sources influence AI responses, and receive alerts when outputs become inaccurate.
Market Research Teams: Turn AI into a continuous intelligence engine. Map how AI defines your competitive landscape, identify decision criteria, track emerging trends, and run large-scale prompt studies across personas and regions.
Ecommerce Teams: Ensure products are visible, understood and purchasable by AI agents. Monitor product visibility in AI shopping answers, simulate agent purchase journeys, and identify blockers in checkout flows.
GEO/SEO Teams: Track how AI search engines surface your brand across ChatGPT, Gemini and Perplexity. Identify content gaps, monitor Share of Voice, and get actionable recommendations to improve both AI discoverability and agent operability.
How does Ipsos Synthesio AI Visibility work?
Our proprietary prompt engineering creates robust LLM prompts using real consumer searches, which are then submitted to LLMs to harness and monitor the responses. Gain a holistic view of consumer searches and brand positioning in AI responses using our foundational diagnosis report. Then get platform access to monitor your brand’s AI visibility on an ongoing basis.
Which AI models are covered?
ChatGPT, Gemini, Deep Seek, Amazon Rufus, AI Overviews
How is it related to the wider Ipsos Synthesio suite?
Ipsos Synthesio leverages is search data capabilities to help inform the proprietary prompt engineering, and our global insight experts assist with the foundational diagnosis, getting set up in the platform, and with any ongoing ad hoc reporting you may need.
How can I get started?
Please get in touch to request a sector-specific platform demo from one our our team!
Ready to See Where Your Brand Stands in AI Search?
Don't let your competitors outperform you in AI. Get the insights you need to optimize your brand's presence in this rapidly evolving landscape.
Case Study
The way consumers discover brands has fundamentally changed. Is your brand showing up in the way you want?