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Ipsos Synthesio | World Cup Social Scoreboard
The 2026 Football World Cup Social Media Tracker
The World Cup. Through Social
A live, real-time social report that updates automatically throughout the tournament, plus weekly wrap-up reports delivered straight to your inbox, all powered by of Ipsos Synthesio.
GET ACCESS NOW GET ACCESS NOWThe world doesn't just watch the 2026 Football World Cup, fans talk about it, argue about it, and live it on social media. The Ipsos Synthesio Social Scoreboard gives you a real time window into every conversation, trend, and sentiment spike happening across the global social feed, so you never miss a moment that matters.
Track every conversation as the tournament unfolds, in real time.
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Monitor — Monitor social volume and buzz across every group match, knockout round, and final
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See — which teams, players, and moments are dominating the conversation
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Capture — reactions as they happen, across platforms and in multiple languages
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Experience — first-hand the depth of insight that Ipsos Synthesio's social listening tool can unlock for your brand.
Understand the sentiment behind the noise.
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Go beyond volume — to see how fans actually feel, excitement, frustration, pride, controversy
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Identify sentiment shifts — in real time as match results, refereeing decisions, and off-pitch stories break
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Compare sentiment — across teams, nations, and key tournament storylines side by side
FAQ
What is the Football World Cup live report page?
A dynamic, real-time live report page built by Ipsos Synthesio that tracks conversations, trends and sentiment around the 2026 Football World Cup. It runs from 11th June to 24th July, covering the full tournament period.
How much does it cost?
The core live report page is completely free. You’ll receive a shareable link giving you access to live data throughout the tournament. Optional paid add-ons are available for deeper, more targeted insights. See below.
What's included in the free tier?
The free tier includes: a shareable link to a live report page with data updated in real time throughout the tournament, and weekly Friday email updates covering general World Cup topics and trends, delivered every week from 11th June to 24th July.
What languages does the report cover?
The live report page captures and analyses content in six global languages: English, French, Spanish, Portuguese, German and Italian.
Is the data live or historical?
The data is live. The report page pulls in real-time social data throughout the tournament, so insights are always current and relevant whenever you visit. It covers conversations taking place on social networks, forums and blogs around the world.
What additional paid options are available?
You can purchase bespoke reports tailored to your specific needs, including: market-level insights, brand tracking, retailer performance, and sponsor analysis. These provide a deeper layer of intelligence beyond the general World Cup conversation.
When does the live report page run?
The live report page is active from 11th June to 24th July 2026, aligned with the full FIFA World Cup tournament schedule.
What to Expect
The way consumers discover brands has fundamentally changed. Is your brand showing up in the way you want?
