Ipsos Synthesio Wins TOCii Award for Social Media Research: AI-Powered Social & Search Intelligence Takes Top Honours

Ipsos Synthesio received the prestigious TOCii Award 2026 in the Social Media Research category. The award, presented at the succeet26 trade fair in Wiesbaden on March 19, 2026, recognises the unique combination of cutting-edge AI technology and methodological research excellence.

Triple Crown: Ipsos Dominates TOCii Awards 2026

The TOCii Award is considered the "seal of quality" for German market research and is based on the evaluation of an independent panel of experts who critically examine methodological depth and professional excellence.

This year, Ipsos received awards in three categories, Social Media Research, Brand Tracking, and Segmentation, making it the most awarded institute both in the current year and in the overall history of the award.

Social Media Research: Ipsos Synthesio Takes the Lead

Ipsos Synthesio impressed the jury by challenging a long-standing industry myth: that companies must choose between global scalability and boutique-level specialisation.

Competing against a field of 10 nominees, including major global players and highly respected specialists like Q | Agentur für Forschung, Meltwater, Talkwalker, Brandwatch, and Bonsai GmbH, Ipsos Synthesio demonstrated that both are achievable.

The jury specifically highlighted the winning approach: "The jury rates Ipsos as a leading, internationally scalable provider in Social Media Research […] with a strong integration of proprietary solutions. The Synthesio platform is particularly highlighted for combining state-of-the-art AI and GenAI technologies with sound market and social research."

Hybridisation: The Best of Both Worlds

Ipsos Synthesio's "Connected Intelligence" approach sets it apart in the market. Ipsos Synthesio brings together the best of both worlds: a Forrester-recognised ‘Leader’ platform that processes data in real time, ingrained with the methodological expertise of one of the world’s largest and most trusted market research institutes. To learn more about Ipsos’ wider TOCii Award wins, read the full article on the Ipsos website.

The platform integrates social data, traditional and AI search data, review data and more, delivering comprehensive insights across trends and innovation, brand health, and customer experience. With coverage of 90+ languages, presence in 20+ countries, and a network of 300+ international specialists, Ipsos Synthesio provides truly global reach with local depth.

"I am incredibly proud of this recognition. This award is particularly meaningful because it proves that Ipsos successfully bridges the gap between the power of a global platform and the nuanced passion of dedicated social media researchers globally. A huge thank you to my entire team for their relentless passion." - Stefan Maas, Service Line Lead, Ipsos Synthesio Germany.  

A Track Record of Excellence

This TOCii Award adds to Ipsos Synthesio's impressive list of recognitions, including the ESOMAR Smart Data Award (with Mars Petcare), BVM Best Paper Award nomination (with AbbVie), and multiple international honours globally.

Following enthusiastic feedback at succeet26, Ipsos Synthesio will host a webinar diving deeper into GenAI and Social Intelligence insights. Stay tuned for the announcement.

Learn more about Ipsos Synthesio's award-winning Social Media Research capabilities by booking a demo below.