Reddit: The New Goldmine for Brand Insights 

By now every marketer understands the power of social data. It’s how we spot trends, understand audiences, and shape content that connects. 
 
But if you’re not looking at Reddit, you’re missing one of the richest sources out there. 

With 1.22 billion users worldwide and 2.2 billion visits every month, ¹Statista, 2025.  

Reddit is where real people share real opinions, uncensored, unfiltered, and packed with insights that can inspire smarter strategies and stronger brands.

Why Reddit is a new cornucopia of disruptive insights

Unlike traditional social media, Reddit combines the depth of forums with the interactivity of social networks. Its thematic communities ‘the subreddits’, bring together passionate early adopters and niche audiences who freely share frustrations, unmet needs, and new ideas. 

These conversations go beyond opinions, they reveal the “why” behind consumer choices. 

And because Reddit partners with AI players like OpenAI and Google, these very conversations are now shaping how generative AI talks about your brand. 

Communicate and Innovate like never before with Reddit 

Reddit unlocks insights on two powerful fronts: it helps brands fuel innovation by revealing emerging needs and ideas and build more resonant communication by showing how people really talk and connect.  

Fuel disruptive innovation 

By keeping an eye on passionate early adopters, you can spot micro-trends, uncover unmet needs, and understand emerging behaviour before anyone else does.

Build more resonant communication 

Reddit helps brands tune into how people really talk, their language, pain points, and everyday contexts. It’s insight that empowers teams to create content that genuinely connects. 

How Ipsos Synthesio helps you harness Reddit 

At Ipsos Synthesio, we strive to provide our clients with the most comprehensive and reliable access to online conversations, ensuring depth, diversity, and accuracy across data sources. 
 
As part of this commitment, we have an official partnership with Reddit, giving our platform complete access to Reddit’s data flow, from text discussions to visuals such as photos, videos, and memes. 

Our technology and expertise turn this wealth of authentic content into structured, actionable insights that help brands understand audiences, uncover opportunities, and stay ahead of cultural shifts. 

Shape what’s next

Turn Reddit insights into your competitive advantage. 
 
Discover how Ipsos Synthesio helps you leverage Reddit data to anticipate trends, guide innovation, and strengthen your brand’s connection with real people and real conversations.