Blog post
2min to read

NEW: Ipsos Synthesio launches GEO offer

Synthesio

August 05, 2025

Helping brands take control of their presence on LLMs with Ipsos Synthesio GEO (Generative Engine Optimization). 

In the new era of generative AI, consumers are turning to LLMs like ChatGPT for answers. Ipsos Synthesio GEO uncovers how people use LLMs to search for category or topical information, and reveals how brands and competitors are ranked and represented in the results.  

Harness this insight and take an active role in optimizing your GEO strategy to ensure you show up where you want, in the way you want.

Why now? 

ChatGPT usage is growing rapidly, with an expected 1 billion users by end end of the year11. Information searching is a key use, making it a new and highly strategic brand touchpoint. Yet it is also a blind spot.  

Brand, Communication and Insight Managers

  • Do you know how current GenAI / LLM apps portray the brands in your category?
  • Do you want more control over your brand's attractiveness and ranking in LLMs?

Ipsos Synthesio GEO puts the power back in your hands. Understand how LLMs like ChatGPT rank and organize information about you and optimize your presence to ensure continued consumer favourability.

To discuss how GEO can help you, please get in touch at synthesio-info@ipsos.com.

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