TBWA-DAN Taps Synthesio For Social Intelligence

We are thrilled to announce one of our newest customers in APAC that will be utilizing our industry-leading global Social Intelligence platform, TBWADigital Arts Network (DAN). DAN, a Digital agency based in the Philippines, will be using Synthesio to help boost its capabilities for current clients, as well as for new business opportunities.

Why did DAN choose Synthesio’s Social Intelligence platform?

• Social Intelligence Leaders In APAC

One of the top reasons DAN chose Synthesio is our incredibly strong global data, especially in APAC (something that was reinforced in the Forrester Wave that named us a Leader in Q1 2016 globally and in APAC specifically). Our deep dataset with APAC social networks (for example, WeChat), as well as mainstream social networks (like Facebook). Our local presence in APAC was also a huge factor for DAN since they felt more comfortable being able to work directly with us and our local people, instead of having to deal with a re-seller.

• Innovative And Accessible Social Intelligence

DAN was very impressed with the way that we have made social data more accessible, easier to understand and more flexible for customers. This is crucial for DAN, as they will be using our Social Intelligence tool’s Social ROI capabilities that can tie back to the business impact that the work that DAN is doing for its clients is having on their clients’ businesses.

Eduardo Mapa Jr. of DAN told us that “Synthesio’s strong global platform will prove to be a huge benefit for our current clients, as we will be able to provide measurement KPIs for campaigns. It will also be able to help us provide great insights and understanding from a planning perspective.”

We are very excited to be working with DAN and are thrilled to be able to do great work with them for their clients. If you are interested in learning more about how Synthesio’s industry-leading global Social Intelligence platform can help you out, feel free to reach out to get a demo and see it in action.