Synthesio Search Intelligence: The gateway into consumer needs and intentions. 

When consumers turn to search engines, they leave behind more than just keywords; they reveal their needs, aspirations, curiosities, and uncertainties in real time. Unlike surveys or social listening, which capture what people say, search data captures what people truly want in the moment they need it most.  
 
A new mark appears on your arm?  
It’s almost instinctive to turn to Google. 

We believe this makes search data one of the most valuable resources in modern market research. It offers direct visibility into real-time consumer demands, emerging trends, and shifting behaviours; all insights that can aid in accurately guiding smarter business strategies and foster an environment of future-proof decision-making.  

With solutions like Ipsos Synthesio, brands and researchers that are already translating these pools of intent-rich data into meaningful foresight: identifying what their consumers are searching for today and anticipating what they’ll want tomorrow. 

Why Search Data? 

The short answer? It's essential to visualise the whole picture. 
 
At Synthesio, we believe that data hybridisation (combining diverse data sources) is essential to give our clients a holistic view of their consumers and the market. To us, the goal is clear: avoid blind spots and build insights that are richer, more connected, and actionable. 
 
Search data gives us access to a whole spectrum of human needs, desires, hopes and fears – at the exact moment they arise. It often reveals things we likely don’t share with our loved ones.  With the ability to capture searches at a very localised level (region, state, city) and an estimated 9.5miilion Google searches every minute, it’s a goldmine of consumer understanding. 

What Ipsos Synthesio Offers, and What Sets Us Apart 

Ipsos Synthesio was built by researchers, for insights and brand teams globally.   We’ve ensured out platform is designed from a holistic perspective, shaped by the challenges our clients face, and the insight needs they prioritise. 

Today, Ipsos Synthesio connects social, search, reviews, survey and behavioural signals in a single platform, offering the most complete and diverse set of digital consumer and citizen data in the industry. 

But our mission isn’t to add data for its own sake - it’s to blend data streams in meaningful ways.  Now you can understand where a trend emerges and how it evolves, as consumer behaviours traverse the worlds of search, social and review data.   

Why You Should See Synthesio in Action  

Blending social and search gives you more than just a comprehensive dataset; it unlocks a wider, clearer view of your audience. Together they create deeper, more contextual stories about what people care about, how they behave in relation to it, and which opportunities are worth pursuing.  

With our AI-powered Signals for Search, and advanced bottom-up analytics, Synthesio surfaces patterns and insights in your data that strengthen your foresight for content, media, marketing, and product decisions in less than 60 seconds. 

If you’re curious how this comes to life, see it inside Synthesio. We can walk you through a short, live view of your category, so you can experience how social context and search intent work together.