New-York, June 4th, 2021
Synthesio, the leading solution in Social Intelligence, today announced the appointment of Allen Bonde as the company’s Chief Marketing Officer (CMO). Mr. Bonde previously managed the digital transformation group at Forrester Research, and brings more than 20 years of marketing experience with a proven track record in emerging tech markets, evolving marketing organizations into revenue generators, and building strong and engaging brands and partner ecosystems. He reports to Jim Delaney, Synthesio’s chief executive officer (CEO).
“Allen brings a wealth of Social Intelligence and broader B2B tech experience and has built a strong reputation for taking high-growth organizations to the next level of success.” said Mr. Delaney. “Allen Bonde’s arrival presents a huge opportunity to scale our solutions and deliver unique value to the market at large – at a moment when understanding consumers and their motivations has never been more important. Allen joins an experienced executive team, bringing the marketing expertise that will accelerate our growth and elevate recognition of the game-changing innovations we are bringing to the AI-enabled Consumer Intelligence market together with Ipsos, to fuel customer success.”
Starting his career as a researcher in AI and machine learning, Allen has been part of teams doing early work in e-commerce and data-driven marketing. He also worked as a management consultant at global firms such as McKinsey and Yankee Group, and has spent much of the past two decades creating and launching SaaS products and brands. He has held executive roles at several Martech startups, and was VP of marketing and innovation for the analytics business at OpenText, and CMO and co-founder of social marketing pioneer Offerpop (now Wyng), known for powering the first Super Bowl hashtag campaign. He has given keynote talks on 4 continents, has appeared on MSNBC, CNBC, and FOX TV, and in over 150 publications around the globe.
“I am thrilled to join this accomplished leadership team and help insights professionals, marketing teams, and innovation leaders gain the most complete, accurate and predictive picture of their consumers’ ever-changing motivations, preferences and behaviors,” said Mr. Bonde. “I can’t wait to bring my experience with other high-growth SaaS firms to Synthesio’s marketing strategy, and use our own tools to boost engagement with our ecosystem and showcase the power of AI-enabled consumer intelligence.”
Synthesio, an Ipsos company, is a global leader in AI-enabled Consumer Intelligence. Synthesio provides brands and agencies with its Social Intelligence Suite, enabling consumer-centric decisions at scale by harnessing the power of digital consumer data and science-led research methodology. Decision-makers can leverage Synthesio dashboards, pre-built use cases, customizable reports, and social media command center displays — coupled with Ipsos’ social intelligence services — to make strategic business decisions. Synthesio was founded in 2006 and has offices in New York, Paris, London, Singapore, Brussels, Mexico, and Dubaï.