Announcing Ipsos Synthesio AI Visibility: An Augmented Offering in Collaboration with MentionLab  

Official Statement from Thierry Lalande, CEO of Ipsos Synthesio

One year ago, we launched our GEO diagnostic offering to help brands understand what Large Language Models (LLMs) were saying to consumers about them, their products & services. More than 100 projects later, we have gained some important convictions:

1. Advancing from Theory to Concrete Results

The era of absolute truths, clichés and proofs of concept is behind us. It is time for concrete results. Brands must structure an approach to continuously improve their LLM presence both globally and locally. The fundamental truth remains: you cannot improve what you do not rigorously measure.

Therefore, for several months now, in addition to our Diagnostic offering, we have been providing a platform for continuously tracking LLM responses in collaboration with the startup, MentionLab.

2. Expanding Beyond GEO to Holistic AI Visibility

Tracking LLM responses goes far beyond Generative Engine Optimisation. While improving your brand and product visibility across platforms such as ChatGPT, Claude, Rufus, DeepSeek, and Mistral.AI is a key objective, the broader opportunity lies in understanding how AI is reshaping consumer needs and behaviour.

How are buying journeys are changing, and which brands, retailers, and information sources are gaining or losing influence in an AI-driven world?

This is why we are expanding our offering from GEO to AI Visibility: it supports multiple teams across the organisation, each with distinct objectives:

• Digital: Optimise AI Share of Voice and visibility in LLM recommendations
• Media: Understand AI's impact on Media mix
• CMI: Identify emerging consumer journey, needs and trends
• Marketing: Monitor and shape AI-generated brand positioning

The Importance of Strategic Prompt Design

The principle of "garbage in, garbage out" applies. What consumer questions do you want to track LLM responses to? How can you be certain that what you are tracking truly represents what consumers are asking - by country, by product category, by LLM, or by persona?

A client recently shared that he had spent two months optimising his presence on questions he believed were key for his category, only to realise, thanks to us, that his customers & prospects were not actually asking those questions.

➡️ We work closely with you to define the right prompt strategy using real data from Search, Reddit, LLM panels, and other sources, and we guide you in understanding the impact of LLM responses on your brand, your products, & consumer trends.

Connect With Us: You will be impressed by our offering, our platform, and our expert, passionate, and friendly teams across five continents.

Special acknowledgement to Germain Deflandre, Gilles Bindels, and the entire MentionLab team. We are celebrating our 1st year of collaboration, and it has been so powerful. We look forward to many more years of success.

More exciting developments are on the horizon🌅