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Discover how Gen Z slang reveals real consumer sentiment, using Ipsos Synthesio social listening insights to help brands stay relevant and culturally in tune.

Ipsos Synthesio received the prestigious TOCii Award 2026 in the Social Media Research category. The award, presented at the succeet26...

As the social landscape continues to evolve and adapt, new spaces for meaningful, high-impact conversations are emerging, and Bluesky is...

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A regional teleco provider wanted to create a real-time feedback loop that will enable them to monitor customer sentiment and...

From January 2026, Ipsos Synthesio and ViralMoment are official platform partners, bringing our clients scalable, credible insights from social video.     Building on Ipsos Synthesio’s scene and...

As temperatures drop and heating systems kick into gear, millions of consumers actively seek solutions to their winter skin woes....

As tourists increasingly rely on large language models (LLMs) like ChatGPT and Gemini for inspiration, itinerary planning and destination comparison,...

Today, Ipsos Synthesio is proud to publicly launch its latest capability, Quick Search. Quick Search provides the fastest way to...

In the final week before Black Friday 2025, we went online to identify key buyer personas for this annual retail event.  Here...

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