Our approach to consumer insights integrates best-in-class SaaS technology with the latest advancements in data science and analysis, so you can make protect and grow your brand with speed, agility, and confidence.
How can I monitor my brand health and detect potential crises?
Analyze and track key brand health metrics overtime, and proactively detect spikes in negative to lower reputational risk.
Who influences my audience, and where are there partnership opportunities?
Boost brand awareness with data-driven sponsorships and partnerships, and tap new audiences by identifying top influencers and media.
How can I optimize my messages, campaigns, content, and channels?
Benchmark campaign performance across channels and regions, and create consumer-centric content inspired by your audience’s interests and preferences.
The strength of our project was in the combination of Synthesio’s social data and cultural knowledge. This made it possible for us to launch communications that everyone could identify with.
Petra Cvitkovic, Strategic Planner, McCann Dakar