Brands use trend analysis to better understand their customers, predict demand for a specific product or service, detect shifts in consumer sentiment and perception of value, inform product development and marketing efforts, anticipate change in an industry, and most importantly, capitalize on changes occurring in the marketplace. Trend analysis helps firms identify critical opportunities to engage consumers and lead the market.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.