The easiest way to analyze social media is to use a social media intelligence tool to collect a wide range of data from multiple social sources and then leverage built-in technologies like Natural Language Processing and data-science algorithms to surface the most relevant and actionable insights from the data.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.