Synthesio Completes The Business Metrics Framework
Historically, performance has been measured across television, radio, web, mobile, and press with standardized media KPI frameworks. Until recently, social media performance was gauged largely by legacy vanity metrics which didn’t provide a balanced measure of both quantitative and qualitative activity across a brand’s social ecosystem. Synthesio completes the business metrics framework by providing a fully scalable, metrics-driven methodology for reliably measuring everything that your organization does on the social web. Our Social Intelligence platform delivers actionable KPIs and ROI metrics to drive smarter and faster decision-making.