Social Data Infused with Robust Information About Social Audiences
Synthesio’s first step beyond Social Listening to Social Intelligence is the enrichment of social data. Social mentions are tagged with language, location and demographic information and then measured for sentiment and social influence. This enriched social data facilitates measurement of customer satisfaction brand advocate impact across segmented audiences. Our clients leverage Synthesio’s enriched data to build influencer panels that granularly analyze the activities of audience members who amplify the reach of online conversations.