Kirsten Riolo is a Director, with Ipsos in Australia and Service Line Lead for Social Intelligence & Analytics across ANZ. She has 25 years of experience working in research and media measurement. Kirsten is QPR certified and a member of AMSRS, with qualitative and quantitative experience across brand, service and product tracking projects, product development, media creative evaluation (print, radio, outdoor, online and television) as well as print, digital audience, online communities and social media measurement. She holds a Bachelor’s degree from The Australian National University and a Masters of Management from the Macquarie Graduate School of Management in Sydney. Kirsten has experience working with new technologies, machine learning and social media measurement across a range of industries such as automotive, banking, financial services, not for profit, government, mining, tertiary education, FMCG, CPG, entertainment, and media.