Mark currently serves as a Vice-President, and service line lead, within Ipsos’ Social Intelligence & Analytics service line. Over the course of Mark’s 15+ years in marketing research, and has spent much of that time working on and managing a mixture of both quantitative and social methodologies.
Mark has taken pride in managing significant client needs across a host of consumer and service categories, providing strategic advice and value-added insights wherever possible. He has significant experience in brand, media and advertising research, as well as other ad hoc methodologies, and always gets excited by the notion of developing creative solutions to answer his clients' questions and needs.
Mark has a degree in Political Science and Anthropology from McMaster University in Hamilton, and a post-graduate diploma from Georgian College.