Google Alerts notifies the user when new mentions of their specified terms, names, or phrases are discovered by Google’s search bots. The user selects the keywords they want to monitor, their preferred frequency of notifications, the sources they want to be covered, how many results they want to receive per the notification, and an email address, and Google will notify the user if mentions of their specified keywords are found. It does not collect mentions from social media platforms, so for users wanting to monitor social channels, social listening or social media intelligence tools are recommended.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.