Google Alerts notifies the user when new mentions of their specified terms, names, or phrases are discovered by Google’s search bots. The user selects the keywords they want to monitor, their preferred frequency of notifications, the sources they want to be covered, how many results they want to receive per the notification, and an email address, and Google will notify the user if mentions of their specified keywords are found. It does not collect mentions from social media platforms, so for users wanting to monitor social channels, social listening or social media intelligence tools are recommended.