You can use a social media monitoring service or social listening tools to monitor your competitors’ accounts as well as collect and analyze mentions of their brand, products, and services on multiple social channels. You can track key social media KPIs such as Follower Growth Rate, Engagement Rate, and Share of Voice for your firm and your competitors to compare brand presence and performance on social media.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.