You can use social monitoring or listening tools to find out which platforms your competitors are most active on, what type of content and how frequently they post, and the levels of engagement and reach they get. Depending on your tool, you may even be able to explore the demographics of their audience. You can also compare Share of Voice, Share of Reach, Social Reputation Score*, and other metrics useful for benchmarking your own brand’s performance against that of your competitors.
*A proprietary Synthesio metric
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.