You can use it to gauge the sentiment, or feelings, behind mentions of your brand, product, service, competitor, and other topics on social channels. In this way, it can be used to identify customer feedback that needs immediate attention and help you discover what aspects of your product or service customers are unhappy about. It can also help you better assess the consumer reception of your new product or marketing campaign and detect meaningful trends on social media—trends that you can use to inform content strategy and product development.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.