You can manually check your account-level and post-level metrics and collect data on followers of your owned accounts using the built-in analytics tools provided by social networking services. Or, you can get a complete view of your brand across owned, paid, and earned media, obtain the necessary metrics from multiple platforms, and access detailed information about social media users using a social analytics platform.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.