You can use the native analytics tools provided by Facebook, Twitter, and other social networking services to see how your owned and paid media is performing and learn more about your followers and users that have engaged with your content. But, too get a holistic view of campaign performance across platforms and reveal more in-depth information about your customers and target audiences, you’ll want to use a social listening tool that provides you with social analytics capabilities.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.