You can use the tools or services provided by social media monitoring companies to keep track of your competitors’ activity on social channels and gather mentions of their brand name, products, and services from across the social web. You can compare your brand’s health and campaign performance by collecting and using metrics such as Follower Growth, Engagement, and Share of Voice.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.