You can use the built-in analytics tools provided by social networking services or use a software application that lets you monitor all your accounts, collecting account-level and post-level metrics from multiple platforms, and aggregate your brand’s mentions from across the social web. Using a social listening platform, you can gather, filter, and visualize data from multiple social sources and apply a variety of analytics including sentiment analysis, audience analysis, and influencer analysis.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.