You can use either the built-in analytics tools provided by social networking services or leverage a social listening tool to gather engagement and reach metrics from across multiple networks. Social listening tools also provide you with advanced analytics capabilities such as sentiment analysis and AI-fueled trend detection, helping you obtain useful insights from your social media data faster.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.