They allow you to automatically collect and track cross-channel metrics and mentions of specific keywords, such as your brand name or the name of your product, from across social media sources. Depending on the tool, they may offer use-case based dashboards, analytics capabilities that help you filter the data and extract useful insights around your business, and reporting functions enabling you to share the insights obtained across your organization.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.