Social media monitoring tools help you gather and aggregate account-level and post-level metrics from multiple social networks and collect mentions of specified keywords from across the social web. Social listening tools add powerful analytics capabilities to social monitoring, enabling users to quickly sort through and make sense of their mentions and find meaningful trends and patterns in the data collected.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.