You can do this by using conventional market research tools such as interviews, surveys, questionnaires, and focus groups. Or, you could use an audience insights tool, which collects and processes data from social networking services to supply you with detailed demographic, psychographic, and behavioral information about a specific group of people.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.