You can manually gather the relevant data and metrics from each social media platform on which you have owned accounts and then compile the data in a spreadsheet, which can then be used to create charts and graphs helping you analyze the data. Or, you can use a social analytics platform that can collect, track, and process the relevant data and metrics from across your owned, paid, and earned media and provide you with automated insights into your brand’s online presence, your competitors, and social media users.