You can manually gather the relevant data and metrics from each social media platform on which you have owned accounts and then compile the data in a spreadsheet, which can then be used to create charts and graphs helping you analyze the data. Or, you can use a social analytics platform that can collect, track, and process the relevant data and metrics from across your owned, paid, and earned media and provide you with automated insights into your brand’s online presence, your competitors, and social media users.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.