In order to calculate your ROI, or return on investment, for social media efforts, you generally begin by assigning monetary values to your social media KPIs while keeping track of your spending on social media for specific campaigns. You subtract the cost of your investment in a social media campaign from the associated revenue or value (as estimated using your social KPIs) obtained from your investment and then divide the result by the cost of your investment.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.