You start by identifying your competitors or rival firms that are using social channels. You then manually, or automatically using social listening tools, collect data about their presence and performance on social media. You can use a social analytics platform to continuously track and compare your top posts and other critical social media metrics such as engagement rate, follower growth, posting frequency, and volume of mentions.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.