You start by defining your goals for or determining what it is that you want to achieve with your social listening program. This will involve considering possible use cases and deciding which teams in your organization will benefit from social listening. With members from the appropriate teams, you will then want to decide on which platforms, geographic regions, and languages to monitor and the keywords you want to track.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.