You start by defining your objectives, deciding what it is that you want to achieve with your social listening initiative. Based on that, you will then need to select the channels, keywords, and metrics you want to track and choose an appropriate social listening tool. Once you have a tool in place, you can then figure out how to best share its capabilities across your teams, distribute the insights gathered across internal stakeholders and integrate your social listening information with data in your BI and other enterprise systems.