These can be obtained by conducting interviews and focus groups or using other types of conventional market research tools. A more efficient way to obtain these insights is to use an audience analysis tool to extract insights from a data set. Today a wide range of insights can be extracted from social media data using social media listening and social analytics software.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.