You can use brand monitoring or social listening tools to monitor mentions of your brand on the social web in order to detect and take action to mitigate the impact of negative sentiment online. Or, you can use social intelligence tools to not only detect negative comments or critical feedback but also better understand and communicate with your audience by leveraging audience insights.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.