You can use brand analytics to measure how well your brand, campaigns, or content is performing online—how well consumers resonate and engage with your brand. You can use brand monitoring or social listening software to collect metrics on the health of your brand in order to measure and track brand awareness, brand reputation, brand loyalty, and user engagement.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.