The metrics most relevant for measuring brand awareness are Impressions and Reach. Impressions show you how many times your content, and therefore your brand, is being displayed to users while Reach represents your potential audience or the number of users that have potentially come into contact with your content.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.