You can use social media monitoring tools, social listening tools, and web analytics tools to collect metrics on brand awareness, user engagement, and conversion to determine the success of social media campaigns. Metrics such as Share of Voice and Sentiment can be used to assess brand perception before and after a campaign in order to evaluate the impact and effectiveness of a campaign.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.